Data-driven insights amplified by hands-on experience.

We know how to convert data into action because we've done the work, designed the campaigns, held the quotas, staffed the exhibits. We've done it all, which is why we know what data really means.

  • National Surveys

    We run proprietary surveys that capture the perceptions, insights, and needs of educators and education leaders across the country.

  • EdMarket Pulse Surveys

    We conduct highly targeted, quick turnaround surveys focused on niche audiences and/or territories, delivering timely, relevant insights with precision.

  • In-Depth Interviews

    We engage with educators and education leaders on their terms by speaking their language. We capture actoinable narrative that has meaning, leading to unnatched insights that have a real impact on growth.

  • Focus Groups

    We convene exclusive gatherings of insightful, articulate leaders that deepen your understanding of needs, priorities, and intentions.

Schedule a Consult

Education Advisors

We have built a community of 500+ Education Advisors that are on standby to engage in market research. Classroom teachers, special needs educators and directors, building and district administrators, and specialists who are ready to shape how the industry meets their needs. There is simply no other community this dialed in. Contact us to learn more.

“First Step is among the very best marketing and market research firms in education. I’ve worked with them in a variety of ways over the years, from supporting national-level market research to building internal marketing capacity. The team is smart and always delivers.”

:: Moira McArdle, VP Markeitng, TeachStone ::